The Harvard Case Method

Pioneered by HBS faculty and one of the highlights of the HBS experience, the case method is a profound educational innovation that presents the greatest challenges confronting leading companies, nonprofits, and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker.

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Introduction to the Case-Study Method

Introduction to the Case-Study Method

The case-study method may be new to you. Experience has shown that case studies bring interesting, real-world situations into the classroom study of agribusiness marketing, finance and management.

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The HBS Case Method

  The HBS Case Method  

When students are presented with a case, they place themselves in the role of the decision maker as they read through the situation and identify the problem they are faced with.

33%               500

of cases are international                Cases read during the two-year MBA program  

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ارزیابی عملکرد دانشجویان

دانشکده مدیریت

کلاس مدیریت استراتژیک

ارزیابی عملکرد دانشجویان

(مورد کاوی)

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How to Read, Discuss, and Write Persuasively

Case studies are stories that are used as a teaching tool to show the application of a theory or concept to real situations. Dependent on the goal they are meant to fulfill, cases can be fact-driven and deductive where there is a correct answer, or they can be context driven where multiple solutions are possible. Various disciplines have employed case studies, including humanities, social sciences, sciences, engineering, law, business, and medicine. Good cases generally have the following features: they tell a good story, are recent, include dialogue, create empathy with the main characters, are relevant to the reader, serve a teaching function, require a dilemma to be solved, and have generality.

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How to Read, Discuss, and Write Persuasively About Cases

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Steps to analyze a case study

5 Steps to analyze a case study

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case study method

case study method  -  Four-Step Learning Process

case study method is based on a four-step learning process, which allows for complete understanding and integration of the materials.

1. Read and consider each case on your own. You must identify problems, define alternatives, analyze data, make decisions and outline a course of action.
2. Share your ideas with your learning team and resolve areas of uncertainty.
3. Discuss the case in class and explore the input of everyone in your section.
4. Reflect on how your initial ideas changed as a result of the input from your learning team, section and faculty. 

Over the course of two years, you will study over 500 real-life business cases. Each business school case study presents a series of decisions to be made, and you — as the decision maker — must analyze the situation and express what you would do. If you are able to visit a Darden class, you will see that Darden students do most of the talking.

Visit Perspectives on the Case Method to learn more.

اهمیت خلاصه مدیریت در گزارش

اهمیت خلاصه مدیریت در گزارش

در خلاصه مدیریت می بایست بطور اجمالی مشکلات (چالشهای) شرکت و راه حلهای برون رفت از آن مشکلات عنوان شود. یا اینکه فرصتها و تهدیدات پیش روی شرکت کدامند و راهکاری مناسب و پیشنهادی برای استفاده بهینه از فرصتها و یا مقابله با تهدیدات عنوان گردد. خلاصه مدیریت پس از پایان تهیه گزارش نوشته می شود.

اهمیت خلاصه مدیریتی در آن است که بیشتر مدیران وقت لازم را برای مطالعه کل گزارش را ندارند و ارزشمند بودن گزارش شما را بر اساس خلاصه مدیریتی مورد ارزیابی قرار می دهند. خلاصه مدیریت دید کلی از گزارش شما به مدیر می دهد که آیا لازم است کل گزارش خوانده شود یا نه، بنابر این در نوشتن آن دقت لازم را داشته باشید. چه بسا مطالب ارزشمندی در گزارش آورده شده باشد ولی به دلیل پایین بودن کیفیت خلاصه مدیریت گزراش شما توسط مدیریت کنار گذاشته می شود.

How to Analyze a Case Study

How to Analyze a Case Study

Case studies are used in many professional education programs, primarily in business school, to present real-world situations to students and to assess their ability to parse out the important aspects of a given dilemma. In general, a case study should include, in order: background on the business environment, description of the given business, identification of a key problem or issue, steps taken to address the issue, your assessment of that response, and suggestions for better business strategy.

The steps below will guide you through the process of analyzing a business case study in this way.

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CASE STUDY REPORT FORMAT GUIDELINE

Case Study Report Format Guideline

Following is a suggested guideline for preparing your case study reports (Harvard Business Style):

Case Study Report

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Should Mercedes Move Downmarket

Should Mercedes Move Downmarket?

Mercedes Benz has struggled in recent years in its battle with other Germany luxury carmakers — with BMW and Audi both passing the fabled brand.  In “A Mini Mercedes with Big Ambitions” (BusinessWeek, September 22, 2011), you can read about a new Mercedes Benz the B-Class. This smaller and more affordable Mercedes targets a “younger, hipper clientele” than the traditional Mercedes target market.

The move is an example of expanding a product line downmarket — which has implications for Mercedes positioning and brand equity.  What do you think about Mercedes risk to its classic positioning?  What could Mercedes have done — or could they still do — to minimize such concerns?  What other promotion ideas do you have to help Mercedes as it aims at a new target market?