Case Study Report Format Guideline

Following is a suggested guideline for preparing your case study reports (Harvard Business Style):

Cover Page

(Include student names , student Ids and case study name)

Executive Summary (2 paragraphs)

Should be written last to focus on key points/findings (Mention your solution to the problem and your justification)                                                                                                              

Introduction (half of page)

Current Situation Analysis and pertinent Background including a synopsis of the relevant information from the case analysis tool short form.

  • Company background
  • Vision & Mission

Body (4-6 pages)

Talk about, the main problems facing the business and describe how the business responds to these issues or problems.(Identify the successful aspects of this response as well as its failures)

May include:

  • Target Market Identification
  • Key Issues/Goals
  • Market Needs
  • Marketing strategy
  • Marketing mix
  • Advertising
  • Positioning Strategy
  • SWOT Analysis
  • Competitors
  • Analysis of Case (how company is effected)
  • business responds to these issues or problem
  • Recommendations (mention your solution)

Should include:

  • Decision Criteria
  •  Assumptions
  •  Data Analysis (analysis in appendix and summary info in body)
  •  analyze Preferred Alternative solution with rationale.
  • Justification/Predicted Outcome:

    It is important that all guesstimates or creative ideas be founded upon some marketing rationale and a solid understanding of the metrics related to the target market and anticipated financial changes/impact. Using target market analysis and education estimation of population, $, and units is appropriate. 

References

Recommend that you source business journals, periodicals, and textual references as well as any online research. Make sure you support your ideas with facts and figures.

Appendices

All charts, financials, visuals, and other related items can be placed here and referenced in the report.


مطالب مفید در ارتباط با کیس استادی

How to Read, Discuss, and Write Persuasively About Cases

How to Analyze a Case Study

5 Steps to Analyze a Case Study

Case study method  -  Four-Step Learning Process

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