آزمون و خطا در کسب و کار های کوچک

با انواع فعالیت های تجاری کوچک که بیشترین میزان آزمایش و شکست را داشته اند، آشنا شوید. همچنین فعالیت های تجاری با ریسک بالا و کلیدهای موفقیت در کسب و کار های کوچک را بشناسید.
آماده سازی از محمد پازوکی

Small Business

Trial & Error

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Think of how often you communicate with people during your day. You write emails, facilitate meetings, participate in conference calls, create reports, devise presentations, debate with your colleagues… the list goes on.

The 7 Cs of Communication

A Checklist for Clear Communication

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Innovation Through Competitions

Rather than seeking in-house solutions to problems, companies are increasingly turning to contests to generate many diverse ideas.

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کرم حلزون و کاهش اعتبار تبلیغات تلویزیون

کرم حلزون برای پوست خوبه در هر سنی که باشید پوست رو شاداب میکنه چون حاوی عصاده حلزون و کلاژن چروک پوست رو از بین میبره میتونید این محصول رو تهیه کنید و استفاده بفرمایید.

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Coke Pulls White “Save the Arctic” Cans After Market Confusion

It sure sounded like a great idea.  The idea, draw attention to global warming and the plight of polar bears.  The bears have been a Coca Cola holiday symbol for almost 100 years — so the actions also fit with the brand’s heritage.  Coke did this by changing the iconic red cans to white for the holidays.  It sure sounded like a good idea.  Unfortunately, the new cans confused consumers — especially Diet Coke drinkers who confused the white can with their familiar silver Diet Coke cans.  This article, “Bad News, Bears:  Coke Pulls Back on White Cans in Holiday Campaign to Save Polar Bears” (brandchannel, December 1, 2011) describes many interesting elements to the story.  For example, by monitoring social media, Coca Cola marketing managers heard complaints early.  This case is also a demonstration of a low involvement product that consumers buy out of habit.   In the end, it probably marks a mis-step by the soft drink giant.  But I would say, if you take chance, you will make mistakes sometimes.  And this whole outcome, like the New Coke introduction 25 years ago, may yet generate positive publicity for the brand.

Why Do So Many Incompetent Men Become Leaders

There are three popular explanations for the clear under-representation of women in management, namely: (1) they are not capable; (2) they are not interested; (3) they are both interested and capable but unable to break the glass-ceiling: an invisible career barrier, based on prejudiced stereotypes, that prevents women from accessing the ranks of power. Conservatives and chauvinists tend to endorse the first; liberals and feminists prefer the third; and those somewhere in the middle are usually drawn to the second. But what if they all missed the big picture?

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Can Building Great Products Help You Build Great Teams

Silicon Valley was built on amazing products, not on stellar leadership skills. In fact, veterans of some of the world’s most successful tech companies often look with skepticism, even disdain, on efforts to build strong management skills. The premise is that all energy should be focused solely on turning fabulous ideas into hyper growth. It’s true that if a start-up fails — or is sold — the need for enduring leadership may never arise. And in the earliest stages of a company, the need to organize, motivate and inspire large groups of people to accomplish shared goals may not be obvious.

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Is there anything to neural marketing research

Occasionally we have had reviewers or readers of our textbooks ask why we don’t have anything on neural research in our marketing research chapter. One reason is just the tradeoff — as there are a wide range of marketing research methods that are more common in practice. A second reason is that we are not yet convinced of the validity of the research — at least the way it is typically applied by marketing research organization (which typically differs from academic research). We do realize that much of the academic research in this area uses more sophisticated techniques than you see in commercial research. We are not yet convinced that we learn something from this research that actually helps managers develop better marketing strategies.

Apparently we are not alone — and this article by Matt Wall, an fMRI researcher no less, supports what we have been thinking. It doesn’t appear that this technology is ready for prime time yet. To learn more, check out “What Are Neuromarketers Really Selling” (Slate, July 16, 2013). What do you think? Are we missing some evidence to the contrary?

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چرا برخی برندها Sitelinks کامل ندارند؟

در مطلب “چرا برخی برندها Sitelinks کامل ندارند؟” بعد از تعریف Sitelinks و بیان مهمترین معیار گوگل برای Sitelinks دادن به یک سایت، به سوال مذکور پاسخ داده شده و در انتها نیز سوالی در همین رابطه برای کاربران مطرح گردیده است. در این مطلب به سایت برندهای Microsoft و بانک ملت اشاره شده و Sitelinks نداشتن برندهای BMW و بانک دی بررسی شده است.

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