Contemporary strategy analysis

Contemporary strategy analysis

by Robert M. Grant

Considered by many to be the best textbook on Strategy, Contemporary Strategy Analysis 7^th edition builds on the strengths of previous editions by introducing students to the core concepts and principles of strategy. Rob Grant eloquently combines theory with current real world examples and practice using a clearly written, logical and comprehensive approach.

Download ebook

Harvard Business Review on Advances in Strategy

Harvard Business Review on Advances in Strategy

The Harvard Business Review paperback series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. Here are the landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe. Each volume contains a specially selected set of articles from Harvard Business Review and is designed to help you master an important management topic.

download eBook link 1

ادامه نوشته

Exploring Corporate Strategy

Gerry Johnson, Kevan Scholes, Richard Whittington

Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalization, innovation and entrepreneurship. It is written for students of Strategic Management at all levels.

اصول بازاريابي

اصول بازاريابي - فيليپ كاتلر و گري آرمسترانگ

مترجم: مهدی زارع

هرکس با فروش چیزی زندگی می کند اما بازاریابی پویا هنر فروختن آن چه که تولید شده نیست بلکه آگاهی نسبت به آن چیزی است که باید تولید شود. جامعه آینده جامعه جهانی و رقابتی است که شاه کلید موفقیت در آن در گرو درک نیازها و خواسته های مشتریان و پاسخگویی به آن است. این کتاب به ما می آموزد چگونه فرایند تجزیه و تحلیل، برنامه ریزی، اجرا و کنترل را در کلیه امور بازاریابی دنبال نماییم تا لغزش ها را به ارزش تبدیل کنیم. آنچه که کتاب اصول بازاریابی فیلیپ کاتلر و گری آرمسترانگ می‌آموزد، هنر فروشندگی آنچه که تولید شده نیست، بلکه آگاهی دقیق نسبت به آن چیزی است که باید برای پاسخگویی به نیاز تولید شود، هم بدین طریق است که منابع نسبتاً محدود به نحو احسن به نیازهای نا محدود اختصاص می‌یابد.

دانلود جلد اول

دانلود جلد دوم

Business Model Generation

Business Model Generation:
A Handbook for Visionaries, Game Changers, and Challengers

Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization.

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Written by the business world's new gurus, "Blue Ocean Strategy" continues to challenge everything you thought you knew about competing in today's crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating 'blue oceans': untapped new market spaces ripe from growth. And the business world has caught on - companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.

download eBook link 1

Marketing Management

Kotler - Marketing Management: Millennium Edition

For undergraduate/graduate courses in Marketing Management. This classic text, a worldwide best seller, highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market-focused, and customer-driven action.

download eBook

Chaotics

Chaotics: The Business of Managing and Marketing in the Age of Turbulence

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

download eBook link 1

Ingredient Branding

Ingredient Branding: Making the Invisible Visible

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product that has its own brand identity. This is the first comprehensive book that explains how Ingredient Branding works and how brand managers can successfully improve the performance of component marketing. The authors have examined more than one hundred examples, analyzed four industries and developed nine detailed case studies to demonstrate the viability of this marketing innovation.

Download ebook

Differentiate or Die

Differentiate or Die: Survival in Our Era of Killer Competition

Differentiate or Die, Second Edition shows you how to differentiate your products, services, and business in order to dominate the competition. Veteran marketing guru Jack Trout uses real-world examples and his own unique insight to show you how to bind customers to your products for long-term success and loyalty. This edition includes new case studies, new research, and updated examples from around the world.

download eBook link 1

The 22 Immutable Laws of Marketing

The 22 Immutable Laws of Marketing:

 Violate Them at Your Own Risk!

In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

download eBook link 1